Athletic recruiting and the courting of student-athletes in this NIL landscape will increasingly include not only a showcase of the school and program as is typical – the athletic facilities, the coaches and staff, the tradition, the alums that came before and blazed a trail – but will also need to include:
(1) a showcase of the community – the small businesses in the area eager to connect with student-athletes, the marketability within the location, the opportunities to best optimize brand, as well as...
(2) the education that will be necessary to enable student-athletes to make the best decisions possible in their NIL endeavors – review the ramifications, teach what can and cannot be executed on, and yes, even provide courses on financial literacy.
In short – how will both the community and the school provide an assist in this arena? Those schools and programs that best answer the call will be those that provide a sense of comfort and understanding to the student-athlete and their family.
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