The concept of NIL in college sports became a reality on July 1, 2021 (when the NCAA first implemented their interim policy which allowed student-athletes to profit from their name, image and likeness).
July 1, 2025 - four years later - NCAA amateurism is out. Direct athlete compensation (through revenue sharing, allowing athletes to finally get a cut of the billions of dollars in broadcast revenue they generate) and the College Sports Commission (to oversee implementation and enforcement of the settlement) have entered the game.
College sports and the NCAA have changed dramatically in four years... these next four years will up-end the entire 'student-athlete' ecosystem.
The dust has certainly not settled in this dawning of a new era (and it still might cloud things for a time)... but in the meantime, we're excited to see how teams, athletes and families positively handle this transition.
Questions on how to navigate this new frontier? Get started by contacting us.