A number of student-athletes have asked about X (Twitter) usage, which is a growing platform for recruiting (in many ways even moreso than Instagram and TikTok these days). We’ve pulled together some tips for you (and your students/children) to consider as you utilize that platform moving forward… follow these and you’ll optimize the connections with coaches and programs on the platform!

1) Much like student-athletes should be sending introductory emails (and prospective student-athlete recruiting questionnaires) to coaches of teams you’re interested in, be sure to follow and connect with the coaches (head coaches, assistant coaches, recruiting coordinators, etc) of those same programs on X. Go even a step further by following the admissions account that the school has.

2) Set your X profile much like you'd do with a HUDL account. Have your town, school/team, class year, GPA and position(s) listed. You can also include a link to any highlights (be in on HUDL, YouTube, other).

3) Tweet and post about your achievements (and goals!) on the field, your achievements (and goals!) off of it.

4) Tweet your highlights, clips that coaches/organizations/camps post, etc. Then as you begin communicating more and more with college coaches - much like a snowball effect - you can begin tagging them on these clips. Do not do that right out of the gate, or until you've built a relationship of sorts... otherwise it looks like you're spamming them (and no one is a fan of that).

5) Reply to coaches/recruiters on their tweets with positive feedback ("Great game, coach!" "Good luck this season!" "Awesome to see the way your players do THIS, I've been taught the same!")

6) Announce as you're heading to showcases, camps, clinics, tournaments. If possible, tag the organization in your content.

7) Send direct messages to coaches. **I will always prefer email first. So, send along an introductory email. Then (1) if they reply to that email, you can have informal-conversations and check-ins on the DMs; (2) if they haven't responded to your intro email, go ahead and send that same exact messaging (copy and paste!) as a direct message via Twitter(X).

8) Post proudly, post positively, post regularly. And, while it should go without saying: post nothing silly, nothing inappropriate (even 'liking' something inappropriate will populate on a coaches feed!).

Student-athletes can utilize X to drive attention, supplement your connections and elevate your communication with coaches. Even though it’s gone through some changes, it’s still very much a viable place to connect with coaches and recruiting coordinators!

Questions? Send us an email!

Three baseline things student-athletes need to do for their own public relations especially as the NIL landscape continues to grow and develop!

(1) own YOUR story (don’t fit into the box another sets out for you);

(2) establish your ‘brand’ ie. define YOUR image (what aligns with your interests, passions, who you really are?)

(3) be ready/reactive! (Be on the offensive, not back on your heels)

Do your high school or college student-athletes have questions on what potential NIL (Name, Image and Likeness) deals mean for their futures?

Do they need marketing, branding, or PR guidance and understanding on how to best optimize this new landscape? Contact us today!

We wanted to take a moment to acknowledge the schools that our students and student-athletes have been accepted to and have decided to go to for their future!

We're proud to announce that our hard-working students are going to:
Lehigh
Indiana
Michigan State
Kentucky
Valparaiso
Butler
Ball State
Purdue
Ohio State
Wisconsin
Georgia
Penn State
Texas A&M
Maryland
Virginia Tech
Florida
Concordia
Union
Northeastern
Elon
Boston U.
Miami of Ohio
Muhlenberg
​Texas

Huge congratulations to these students and student-athletes! The future is very bright!

Questions on how our team can help you to find and gain admittance to your college best fit? Contact us today!

Last week was Prep School Decision Day (3/10) and we are SO proud of our students for all of their hard work during not only this admissions process, but with all of their academics and athletics -- they are gaining acceptance into some terrific schools!

A few admits shared with us thus far are below. We're excited to see where these clients land in the end, we know that they'll be successful at any and all of these institutions!

Baylor School
Blair Academy
Cheshire Academy
Frederick Gunn School
George School
Mercersburg Academy
Northfield Mount Hermon
The Hill School
Williston Northampton
*check back as this list will be updated as we hear from more clients!

Can we help you get into the prep or boarding school that fits you best? Contact us today!

For those male student-athletes that are ice hockey players, there is an added layer of stress and confusion when they get to be sophomores and juniors in high school -- am I going to be recruited for college? What division? Should I go for a PG year? Prep school? What about junior hockey?

The last consideration, junior hockey (be it the NAHL, USHL, and others), is the avenue that is (1) seeing an influx of players, especially as college coaches look to it increasingly more for developmental purposes, and (2) the option that seemingly comes with the most questions and the least understanding.

The best thing players can do if they are considering junior hockey (or...are asked to consider it from a coach), is to ask a lot of questions, arm themselves with as much information and understanding as possible, and look to generate open lines of communication between coaches (past and future), agents, mentors, and parents. You want to start your junior hockey path with a plan (Who am I connected with? What college is recruiting me? What are my specific next steps?) as opposed to going in with no plan, staying on your heels, and thinking/assuming "Someone will find me." (*those days are going by the wayside).

A starter set of questions that you (or your athletes) can consider asking the junior hockey coaches are below -- this will help you (and your family) get increasingly more comfortable with the team, the steps to college, etc. In turn, the coaches and staff will get insight and understanding of you as well. *I'm using the NAHL as my example, these can be reframed to various leagues and opportunities.

> While the NAHL is 'tuition free', you want to get an understanding of just what costs ARE involved. This is a straight-forward inquiry.
> What will your in-season routine look like?
> Ask about living arrangements, etc.
> Ask about recent players who have gone on to college - where are they now? What separated them from the rest?
> What is your coaching philosophy? (Asking this will have the coach explaining the foundation of his team, and any expectations he may have for athletes both in practice and at games.)
> What are expectations both in and out of season? (Are there team workouts? Team meetings? Determine timing, regularity).
> How do you see me potentially fitting into your plans? (Very straightforward question to get a very straightforward answer.)
> What happens before, during, and after signing (tender) periods? When are those?
> Have them explain the 'NCAA Pathway Seminar'.
While not an exhaustive list, this will certainly get the conversation started (and will provide more confidence than you may have had at the outset of the process!).

Any questions? For hockey players in high school, prep/boarding school, college and beyond, do not hesitate to reach out and contact us!